EUROPEAN UNION COMMERCIAL DIPLOMACY: A STRATEGIC ANALYSIS

Abstract

European Union (EU) Commercial Diplomacy has emerged as a crucial instrument in shaping the Union's external economic relations and promoting its trade interests globally. This paper delves into the strategies and impacts of the EU's commercial diplomacy, examining its role in negotiating trade agreements, fostering economic partnerships, and influencing global trade norms. Through an extensive review of existing literature and analysis of case studies, the study evaluates the effectiveness of the EU's commercial diplomacy in advancing both economic and political objectives. The paper concludes by highlighting the challenges and opportunities for the EU in navigating an increasingly complex global trade environment.